Ray,
You have a lot of the Stinger spoon platings listed incorrectly.
ie:
Copper Hammered
SHWM Watermelon
S = Silver plated finish
SH = Silver hammered plated finish
C = Copper plated finish
CH = Copper hammered finish
G = Gold plated finish
GH = Gold hammered plated finish
On your home page, you have a link and image for all of your suppliers. I would remove all of the links to the suppliers on the homepage, and create the "Links page". I would only have the links page in the footer like you have it.
Why would I remove the links to the suppliers? Most suppliers have a dealers page on where to purchase items from. By having the suppliers on your home page, you are pushing people to the suppliers page, where they may find somewhere else to purchase from. Hide the link.
Look at some of the tackle companies websites. ie...cabelas and basspro.
Do you have a shopping cart software? People like to click on links to select what they want to order. ie....clicking on a specific color to order instead of having to type it in.
I could not find Stinger magnums?
Mike